James Knappett, JKS and Dominic Jacobs to reopen Fitzrovia pub the George

Chef James Knappett of two-Michelin-starred Kitchen Table, esteemed operators JKS and publican Dominic Jacobs have reunited to reopen the George pub in Fitzrovia.

The three-storey, 18th century, Grade II-listed pub will welcome guests on the ground floor from Thursday (25 November), offering a quintessential British pub experience.

In February 2022 the first floor of the building will be unveiled as Upstairs at the George, offering a dining experience led by culinary director Knappett.

Downstairs guests will be served cask ales, craft beers, seasonal cocktails and tapped wines alongside a considerable whiskey collection that nods to the pub’s historical patrons, including Dylan Thomas and Brendan Behan. Traditional dishes will include a classic ploughman’s; pheasant and pistachio terrine; scampi with chips, mushy peas and tartare sauce; and rhubarb crumble with custard.

Managing director Jacobs said: “The sympathetic restoration of the ground floor has focused on enhancing the venue's rich listed architecture, paying homage to its 18th century roots through art, design and architectural features.

“Further to this, a more extensive renovation of the former living quarters will create a brand-new dining space for Fitzrovia. We’re excited to be opening our doors in time for Christmas and revealing Upstairs at the George in the new year.”

The project will be the second partnership for the group, having also relaunched the Cadogan Arms pub in London's Chelsea earlier this year.