The Burnt Chef Project unveils Change the Menu campaign

The Burnt Chef Project, a not-for-profit social enterprise, has launched its ‘Change the Menu’ campaign to improve mental health across the industry.

The initiative aims to encourage staff recruitment while directing the industry towards the Burnt Chef Project’s free-to-access services.

Two menus from fictitious venues the Struggle Inn and Witts End are used to illustrate mental health challenges in the industry, which are then replaced with a series of new, supportive ‘dishes’, such as mental health training and better work-life balance.

Developed alongside Max Ettinger and Dylan Burnside, the Change the Menu campaign is being rolled out this week across the Burnt Chef Project’s digital platforms and out-of-home advertisements in London and Bristol to mark World Wellbeing Week (24 – 30 June).

Kris Hall, founder of the Burnt Chef Project, said: “Our goal with ‘Change the Menu’ is to raise awareness about the mental health challenges in the hospitality industry and to promote the solutions that the Burnt Chef Project is providing. 

“We want to drive home the message that a healthier, more supportive work environment is not just necessary but possible. By changing the ‘menu’ of what the industry serves its workers, we can create a more sustainable and positive career path for hospitality professionals.”