Starbucks has announced it will trial new recyclable and compostable coffee cups in London.
The cups have been designed by the winners of the NextGen Cup Challenge, a project that saw founding partners Starbucks and McDonald's offer financial rewards for those developing solutions to reduce the amount of cups ending up in landfill.
Kevin Johnson, president and chief executive of Starbucks, said: "It is with great intention that we move forward with highly collaborative and innovative work to bring both recyclable and compostable cups to scale around the world.
"We are reimagining the future for Starbucks, and for the more than 30,000 communities we serve each day, with a great sense of responsibility for a more sustainable planet."
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