Seasoned secures five-year event contract with Merlin Entertainments

Events company Seasoned has secured a contract with Merlin Entertainments to provide management and catering services at five London attractions.

The five-year contract will see Seasoned continue its existing catering partnership with the London Dungeon, Madame Tussauds London (and Movies at Madame Tussauds London), Shrek’s Adventure! London and Sea Life London Aquarium, as well as offering event delivery, site management, approved supplier management, build and breakdown and the co-ordination of other suppliers on site.

Events at the attractions were previously managed in-house and have hosted awards dinners, private parties, dinner dances, cocktail parties, Christmas parties, wedding receptions, bar mitzvahs and bat mitzvahs.

“Merlin’s attractions already have household name status, and our mission is to actively raise awareness of these amazing spaces for event buyers looking for genuinely unique venues,” said Colin Sayers, managing partner of Seasoned.

“We fully recognise the challenge, along with many other London visitor attractions and venues, that after so many months of closure due to Covid-19, London’s event industry has a long road to recovery ahead of it.”

He added: “Society, businesses and brands are desperately craving new experiences and the ability to create emotional touchpoints and interactions with friends, colleagues, customers and clients now more than ever. We cannot wait to start welcoming guests back through the doors and getting back to what we do best, creating fabulous food and events and wonderful memories to share.”