Scottish hotels report strong revpar growth

Edinburgh and Glasgow hotels reported the largest boost in revenue per available room (revpar) in September, based on rolling 12-month data.

The HotStats September 2024 market tracker showed the Scottish capital recorded the highest revpar after London (£170.24), with figures jumping from £128.07 to £141.74. Meanwhile, Glasgow revpar grew 9% to £80.99.

Both Scottish cities saw an uptick in average daily rate (ADR), with Edinburgh hitting £183.38 (a 7.4% increase), while Glasgow recorded £106.99 (a 6.7% increase).

Bristol hotels have also performed consistently well over the past 12 months despite a slight dip in occupancy, with ADR at £109.44 and revpar at £80.35.

Meanwhile, London recorded the UK’s highest revpar in September at £170.24, up 3% from last year’s rolling 12-month data.

Revenue per available room (£) September 2024 vs September 2023 (rolling 12 months)

When looking at current month data, both Birmingham and Liverpool recorded the largest increases in ADR, at 12% and 10.3% respectively, compared to September last year.

This meant room rates in Birmingham were at £105.43, while those in Liverpool were at £103.33.

However, occupancy in both cities was not particularly high, with Birmingham reporting 81.7%, while Liverpool hit 79.6%. This was only around three percentage points above Aberdeen, which recorded the lowest occupancy rate across the UK during the period.

The data suggests that hotels were able to drive sales through the Conservative Party Conference in Birmingham, which was held towards the end of September, as well as the Labour Party Conference in Liverpool between 22 to 25 September.

In contrast, Cardiff and Aberdeen saw the biggest decreases in revpar compared to last September, each recording a 12.4% and 11.6% drop.

Aberdeen reported the lowest revpar out of all the regions surveyed by HotStats at £58.32, amounting to roughly a third of Edinburgh’s £178.80.

Revenue per available room (£) September 2024 vs September 2023 (current month)