Scotland launches recruitment drive for tourism and hospitality

The Scottish government has launched a campaign encouraging people to choose a career in the tourism and hospitality industry.

The advertising campaign will run from today until 15 August and will promote the range of roles within the industry, supporting businesses to fill staff shortages and encourage those aged 18-30 to play their part in helping businesses recover from the pandemic.

The campaign has been developed in conjunction with the sector and lead partner the Scottish Tourism Alliance and is supported by £100,000 in funding. Supporters of the campaign include UKHospitality Scotland, Skills Development Scotland, Springboard, HIT Scotland, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise.

Employers are asked to list vacancies on the Careerscope jobs portal and those with profiles will be matched to suitable vacancies.

Business and tourism minister Ivan McKee said: “Tourism and hospitality businesses have been extremely hard-hit by the pandemic and the ability to employ committed, talented and enthusiastic staff will be an important part of the recovery.

“There are a host of job opportunities needing filled right now to suit a range of passions and interests, and the possibilities for a career in hospitality are endless. Whether it’s meeting new people, being part of a team or working with food, this new campaign highlights that ‘whatever you love doing, there’s a job in hospitality for you’.

“We had pledged £25m for tourism recovery in the first 100 days of this government and this recruitment campaign will play a key part in that recovery. I hope this recruitment drive will encourage young Scots who perhaps hadn’t considered a job in this sector to look at the many opportunities available to them.”

Scottish Tourism Alliance chief executive Marc Crothall said: “This new campaign highlights the possibilities that exist right now for all abilities, skillsets and levels of experience. This summer is absolutely the time to become part of Scotland’s tourism industry and enjoy the buzz and reward that brings.”

Executive director at UKHospitality Scotland Leon Thompson added: “This is an important and very welcome campaign, demonstrating the Scottish government’s support for the country’s hospitality sector. Right now many businesses are struggling to recruit a full workforce, resulting in closures and scaled back service. The campaign, with its focus on young people, helps illustrate the variety of the jobs on offer and the terrific career opportunities that can be enjoyed by people entering hospitality.”

Photo: Jeff Whyte/Shutterstock