The Association of Licensed Multiple Retailers (ALMR) has announced the appointment of Rupert Culme-Seymour in the newly created role of chief operating officer.
He joins the ALMR following 19 years at Heineken UK, most recently as a regional sales director but with a background also spanning operations. He will be responsible for the trade association's commercial and membership growth, as well as overseeing its commercial, training and member-focused events.
The ALMR also recently appointed former BBPA policy expert David Sheen as director of policy and research.
ALMR chief executive Kate Nicholls said: "I would like to welcome Rupert to the ALMR and I look forward to working closely with him to help support our members, drive growth, and to explore new channels via which we can strengthen further how we represent the UK's fantastic eating and drinking out market."
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