Rational to showcase products in interactive online events

Rational UK is to run a series of online events showcasing its latest products.

The interactive demonstrations will give foodservice operators the chance to see how items such as its iVario Pro cooking system work in practice.

The iVario range comes in four different models and can be used to boil, pan fry, deep fry, griddle, pressure cook and confit ingredients in one unit.

Each online event will be hosted by chefs who can be quizzed by attendees during the sessions on specific cooking requirements and menus.

“We started these live online events at the beginning of the pandemic,” said Adam Knights, marketing director of Rational UK.

“They allow us to let customers see and experience the equipment, safely from their own home or business. We’ve invested heavily in them, not only to ensure customers continue to have access to these types of events, even if they are in lockdown, but also because they are proving very popular.

“It’s become an even bigger project as we are developing dedicated market sector events to be launched online early next year.”

Each Rational Live online lasts about 45 minutes, including a Q&A session at the end.

They are free to attend and can be booked at rational-online.com. To find out more, talk to your Rational dealer or visit the Rational website.