Pride of Britain Hotel consortium relaunches as PoB Hotels

Pride of Britain Hotels has today relaunched as PoB Hotels with a new website and a host of initiatives aiming to “open the door to inspiration”.

PoB Hotels is a collection of 54 independent luxury and boutique hotels in the UK. The consortium was formed in 1982 to offer properties marketing support among the domestic market in return for an annual membership fee.

Kalindi Juneja, who has been chief executive of the consortium since 2021, said: “It’s an exciting new era for PoB Hotels as the evolution of our iconic British brand has already brought us new hotel members and is attracting new guests.

“Britons want to spend more time enjoying the incredible experiences on offer within the British Isles and we will be showcasing the finest privately owned hotels, restaurants and spas available.”

PoB Hotels has said the foundations of the new brand “lie in inspiration, information and individuality”, unlocking the door to hand-picked experiences around the British Isles.

As well a new website, PoB Hotels has launched an online magazine called the Handle, a coffee table book titled the Collection, a new intelligent search bar and a ‘mystery door’ feature, allowing guests to build a surprise element into their next trip.

The consortium will also relaunch its existing social media channels and join TikTok to share creative content and videos with potential guests.

PoB Hotels gift vouchers will also be launched, which will be redeemable across any of the consortium’s member hotels.

Juneja added: “PoB Hotels will be inspiring guests through stories on our new website, via social media, and through our gift range and highlighting how guests can experience the very best that Britain has to offer.

“For those that want to embark on new experiences, celebrate the heritage and provenance of the British Isles, and discover characterful independent hotels through responsible travel then PoB Hotels will provide the answers.

“Our existing guests will continue to see the familiar sense of our passion to serve. We have taken time to assess what our guests love about us so we can amplify that whilst also looking at what we can improve. The new PoB Hotels look is clean, fresh, and more reflective of what the membership has evolved into.”

PoB Hotels has put promoting sustainable practises at the heart of its work and has partnered with EarthCheck, the world’s leading scientific benchmarking, certification, and advisory group for travel and tourism – to develop environmental good practice and certification for hotel members, and company-wide regenerative practices.

Within a year the brand has achieved bronze certification for the PoB Hotels entity and 25% of the member hoteliers have signed up to EarthCheck. A further 8% hotels are in discussion with EarthCheck and 10% of hotels have embarked on the path to guided sustainability certification with other bodies such as Green Key.