ao link

You are viewing 1 of your 2 articles

To continue reading register for free, or if you’re already a member login

 

Register  Login

Preferred Hotels & Resorts partners with Laura Ashley

Preferred Hotels & Resorts has partnered with Laura Ashley in a move that will see the brand’s hotels represented across the marketing consortium’s platforms.

 

There are three Laura Ashley hotels: the Belsfield in Windermere, Cumbria; the Iliffe hotel in Coventry; and the Burnham Beeches near Slough is due to rebrand. The fashion group’s hospitality arm also licenses 10 tearooms.

 

KC Ng, chief executive of Laura Ashley, said: “This relationship marks an exciting development in our brand’s history, not least for our expanding hospitality business, which has proven to help drive substantial increases in guest room revenue premium due to the distinctive Laura Ashley design, branding model, and global fanbase.”

 

Jonathan Newbury, senior vice-president of strategic development for Preferred Hotels & Resorts, added: “We are pleased to represent Laura Ashley Hotels as the brand gears up for global expansion, and look forward to a fruitful relationship.”

 

Preferred’s global portfolio includes more than 750 member hotels, resorts and residences across 85 countries.

Newsletter sign up

Stay informed with all the latest

Newsletter Sign Up

Stay informed with the latest news

 

Sign Up

Best Places to Work in Hospitality 2025

Best Places to Work in Hospitality 2025

Supplier Awards 2025

Supplier Awards 2025

Queen's Awards for Enterprise

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

Jacobs Media

Jacobs Media is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
© 2024 Jacobs Media