Beth Rehman will be leading the Scottish hotel collection as it prepares to launch its sixth property next year.
Beth Rehman has been appointed managing director of the Perle Hotels group, which operates properties across the Scottish Highlands.
Perle Hotels began in 2014 as a collection of three small hotels on the Isle of Skye, which has since grown to five sites across Scotland, including Bracken Hide, which was launched last year as a wilderness resort.
Rehman trained as a chartered accountant with Deloitte before serving as president of two schools and as chief financial officer of a liquefied natural gas (LNG) start-up.
She was recently brand director of Perle Hotels group.
Rehman said: “I have immensely enjoyed stewarding the hotel group’s growth from strength-to-strength over the past 10 years, and am delighted to be spearheading the company into its next phase of expansion.
“Perle Hotels is set to expand further in the year ahead: Bracken Hide will have 18 new luxury hides installed by spring 2025, almost doubling the number of rooms, while in mid-2025 we plan to open a new hotel, the Edinburgh 16-20, a townhouse in the city.”