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Patricia Yates on how VisitBritain plans to bring tourism back
15 May 2020by Emma Lake
UK tourism looks set to lose a staggering £22b in tourist spending, putting thousands of jobs and businesses at risk. Patricia Yates, acting chief executive of VisitBritain, explains to Emma Lake that offering reassurance and an agile response to demand will be key to helping the industry claw its way back to normality
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