Oisín Rogers: ‘the Devonshire has always been a one-off’

Oisín Rogers has said he plans to stay at the Devonshire for the long-term and is “really proud” of the London pub’s success.

He told the Casual Dining show that the venue, which is believed to have one of the biggest Guinness accounts in the world, was not designed to be replicated in another location.

Rogers said: “The Devonshire has always been a one-off. It’s designed to not be rolled out, all the individual bits and pieces are unroll-out-able. It’s big enough to sustain us. I want to stay and run it for the next 10-15 years.

“It is a big business and we’re doing a lot of covers, we’re doing a lot of volume, and it’s looking like it will grow rather than contract. It’s doing well.”

Rogers, who was formerly landlord of London’s lauded Guinea Grill pub, launched the Devonshire last November alongside Flat Iron founder Charlie Carroll and former Fat Duck chef Ashley Palmer-Watts.

It has since won rave review from critics and earned a reputation as one of the buzziest new openings in the past year.

Rogers said part of its success was due to the team’s “ridiculous” attention to detail, which saw Palmer-Watts take nine months to perfect the chocolate mousse.

This month the Devonshire became one of a small number of British pubs to begin serving non-alcoholic Guinness 0.0 on draught following a trial period in Ireland.

Rogers said the team was pleased with the response and its sales were strong so far.

“The product itself is incredible, it really does taste as good as the alcoholic version, which is pretty amazing. 

“I think we did 10 kegs of 0% last week which both we and Diageo are pretty delighted about.”