October proves challenging for northern hotels

Northern cities had a tough month in October, with Manchester, Liverpool and Leeds all seeing declines in revenue per available room (revpar) and total revenue per available room (trevpar).

 

According to HotStats, Liverpool saw the largest decline in revpar, recording an 18.7% drop, based on current month data looking at the UK’s major cities.

 

Revenue per available room (£) October 2024 vs 2023 (rolling 12 months)

 

 

The city also saw a 21.2% fall in average daily rate (ADR) to £92.16 and a 35.8% fall in gross operating profit per available room. 

 

Some of this could be attributed to the Labour Party conference being held in September, rather than October, this year.

 

Manchester and Leeds also saw declines in revpar of 9.8% and 3.8% respectively in October.

 

Occupancy held up better than rates across the three cities, with Liverpool recording a 2.3% uptick, Leeds a 0.2% boost and Manchester recording the only fall in the data set with 1.8% fewer visitors than in October 2023.

 

The biggest increase in occupancy was seen in Bristol, which recorded a 4.7% uptick, followed by London, which saw a 3.1% increase, and Cardiff, which reported a 3% rise.

 

Average daily rate (£) October 2024 vs 2023 (rolling 12 months)

 

 

The majority of cities saw a year-on-year fall in ADR during October; however Cardiff, Birmingham, Glasgow and Aberdeen bucked this trend.

 

Cardiff recorded the biggest boost at 5.3%, Aberdeen 3% and Birmingham 2.8%.

 

Cardiff also saw the biggest increase in revpar at 9.2% and trevpar, which was also 9.2%.

 

Aberdeen saw a 7.4% uptick in trevpar and Birmingham a 5.3% increase.

 

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