New Road hotel to open in London Whitechapel later this year

The New Road hotel is set to open its doors in Whitechapel, London, in the fourth quarter of this year.

Independently owned by brothers Monsur, Masrur, and Moksud Malik, the 80-bedroom boutique hotel has been built on the site of an old textile factory known as Service House, where their father once worked, and is their first hotel.

Since its closure in 2000, the building has remained empty, until 2011 when the family acquired the site to convert it into a hotel through a multimillion-pound investment.

Inspired by the increased popularity for social living and accessible luxury, the new concept hotel will focus on "stripped-back luxury" and necessity, providing welcoming, open lobby spaces and focusing on service, comfort and food.

The hotel's interior design and open plan architecture reflects its heritage and location within London's East End, where the garment trade boomed in the 1960s, with exposed brickwork, open lobby spaces, and views of London's skyline.

Bedrooms will be "compact yet practical", with guests encouraged to work and socialise in the three communal lobby spaces (one on each floor). The hotel will also feature a Marco Pierre White ‘Mr White's English Chophouse'.

Bedroom features will include black-out blinds, Fine Bedding Company sheets, and loft rooms will boast hot tubs overlooking the city.

Nightly rates will start from £169 per room on a bed and breakfast basis.

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