New openings for Radisson Hotel Group in the UK

The group will launch the prizeotel brand in the UK.

Building on Radisson Hotel Group’s 2021 milestone as the most successful year ever in terms of signings, the group now aims to open 15,000 rooms and sign 330 hotels across EMEA and APAC in 2022. As part of this, the UK remains a key focus market and will also see the introduction of the prizeotel brand.

The midscale lifestyle prizeotel brand is expected to launch in top UK cities and strategic destinations in the UK as well as expanding its existing portfolio across Europe. It offers owners and investors new build opportunities or easy conversion solutions.

Adela Cristea, Vice President, Business Development UK and Ireland, Radisson Hotel Group, said: “Our UK and Ireland portfolio is going from strength to strength. The launch of prizeotel will mark the introduction of our eighth brand to the UK market. Travelers coming to the UK are looking for tech-savvy and high-design properties and prizeotel will be the perfect fit for them.”

Development of existing brands across the UK is also paramount, with Radisson RED adding new locations to its portfolio, bringing the fun, upscale hotel style to some of the UK’s most exciting cities. Radisson RED Liverpool is taking over the Grade II-listed North Western Hall building connected to Liverpool Lime Street train station, set to open later this year and including key historic features such as a 19th-century stained glass window, a secret doorway and a grand staircase.

Radisson Blu Hotel, Perth, a landmark Scottish property that first opened in 1890 as one of the original British railway hotels, will open this summer, whilst Radisson Blu Hotel, Sheffield is to open at the end of 2023, becoming a key part of Sheffield’s city centre transformation.

Meanwhile, Radisson Hotel Group has launched its UK football stadium presence following the signing of agreements with Bolton Wanderers Football Club and Blackpool Football Club. The hotel at Blackpool Football Club recently became Blackpool FC Stadium Hotel, a member of Radisson Individuals and Bolton Whites Hotel, a member of Radisson Individuals will open this summer.

Radisson Individuals launched in 2020 to meet a market demand for conversion-friendly solutions that offer existing hotels the opportunity to join Radisson Hotel Group’s international network. The brand offers short term contracts and conversion is straightforward providing hotels have high guest scores. Other properties include Henrietta House, a member of Radisson Individuals in the charming city of Bath and River Ness Hotel, a member of Radisson Individuals, located in the heart of Inverness.

To discover more, visit www.radissonhotels.com