Menu Fresh launches new wholesale food distribution model

Menu Fresh (previously known as IDC ltd) has opened a new quality-controlled warehouse near Bedford.

Customers will benefit from an enhanced level of service, complete with one ordering system, a dedicated customer relations team, and a fleet of eco-friendly Euro 6 diesel vehicles reducing emissions from farm to fork, with no concerns over HGV driver shortages.

Menu Fresh has been supplying food to professional chefs in hospitality, catering, care, business, industry and public sector organisations for over 27 years.

The complete restructure of the business comes in response to the increasing pressure faced by Menu Fresh customers with many forced to strip costs from their business and supply chain, whilst having to maintain quality. By making these changes first, Menu Fresh aims to remove some of the burden from its end users.

Chris Edwards, chief executive, said: “I’m a firm believer in seeking a positive from negative situations and we’ve used the lessons of Brexit, the pandemic and now war in Ukraine, to revolutionise our business model.

"We have taken control of the supply network to make sure our customers get food with impeccable provenance, delivered with a low impact fleet of vehicles that won’t be vulnerable to driver shortages.”