Meatless Farm returns to foodservice with national comeback campaign

Meatless Farm is back on menus across the UK, with the brand's best-selling lines returning to the foodservice channel, supported by a national OOH Comeback Campaign.

The plant-based challenger brand’s crowd-pleasing Plant-Based Mince, Chicken Fillets, Chicken Pieces, Burger, Meatballs, Sausages and Bacon are all now available for restaurants, pubs and wholesalers nationwide, from both national and leading local frozen wholesalers.

The brand’s re-launch will be supported by a national OOH and digital advertising campaign to raise awareness that the brand is back across both foodservice and retail, with a message ‘For the Tryers,’ inviting the increasing number of meat-reducers to ‘give it a try,’ in order to protect the planet.

The campaign is running now until 22 October across tube car panels, digital 6 sheets, streethubs and billlboards, expecting to reach over eight million consumers.

Since the Meatless Farm brand was acquired by activist vegan challenger VFC Foods Ltd in June, the team have focused their efforts on getting the brand back up and running across all channels.

Chris Chandler, Foodservice Lead at Meatless Farm, said: “It’s fantastic to bring the much-loved Meatless Farm range back to our valued customers across the foodservice channel. With nearly 40% of us seeking out more plant-based options in restaurants, its essential that caterers have access to a delicious, versatile and convenient range of meat alternatives.

"From plant-based mince and burgers, to chicken alternatives and more, we can help you meet the growing demand for tasty vegan options on your menu.”

CEO of Meatless Farm and VFC, Dave Sparrow, said: “Our customers and consumers are our number one priority, and we are delighted to deliver on our commitment of getting the range back on menus across the UK.

“It’s fantastic to see the brand return to foodservice and we’re all delighted to let everyone know that Meatless Farm is back for good via our national advertising campaign, encouraging consumers to make simple switches and give the brand a try.”

For more information on the Meatless Farm foodservice range, visit meatlessfarm.com/professionals/