McCormick plans End of Summer chef sessions

Spices, seasonings and flavourings supplier McCormick is inviting chefs and operators to be part of its End of Summer Sessions, featuring two chefs hosting two digital demos, live from their own kitchens.

Simon Rimmer, chef and co-host of Channel 4's Sunday Brunch, will host the first session on 17 September at 10am, showing new ways with Schwartz seasonings and American classic flavouring Old Bay. On 18 September at 10am presenter and barbecue pit master Christian Stevenson, aka DJ BBQ, (pictured below) will demonstrate fire cooking techniques with Frank’s RedHot and French’s Mustard.

Both sessions are free to join. Chefs, caterers, F&B managers and anyone with a vested interest in making menus can register here.

Registered attendees will receive exclusive digital tickets to the sessions as well as full-size product samples and recipe resources after the event (UK chefs and caterers only, see terms and conditions).

McCormick commercial controller Chris Cannon said: “We’re extremely proud to be working with these fantastic exponents of food; two chefs with contrasting styles and approaches to the craft, both of whom chime perfectly with our ethos of keeping things new and interesting. The events of 2020 may have conspired to disrupt much of our planned face-to-face outreach but, pandemic or not, this type of digital showcase is the perfect platform to reach and inspire hard-working, time-poor chefs.

“When it comes to inspiration, I promise you won’t have seen anything like what these two have planned. If you are looking for menu inspiration as autumn approaches, this is the place. I urge people to bag their exclusive free tickets today!”