Levy extends Sheffield United catering deal by 10 years

Levy UK + Ireland, the sports, leisure and hospitality arm of contract caterer Compass Group UK and Ireland, will continue its long-standing partnership with Sheffield United Football Club.

The caterer and football club have agreed a 10-year contract extension, continuing a relationship that began in 2009.

The value of the latest deal has not been disclosed.

The catering firm will remain in charge of delivering dining experiences to fans and visitors at Sheffield United’s Bramall Lane stadium.

This will involve managing all catering operations, including matchday hospitality, public concessions, corporate and non-matchday events such as concerts. An experienced culinary team led by head chef Seymour Millington prepares the hospitality dishes on site, including bread and pastries.

The 10-year extension will see further investment at the stadium, which recently launched the ‘1889 Suite’. Named after the year Sheffield United was founded, this multi-purpose space is used for conferences, meetings and banqueting, alongside matchday hospitality.

Matthew Lewis, chief operating officer of Levy UK + Ireland, said: “Our Levy team is committed to elevating the culinary experience at Bramall Lane, investing in improvements to further enhance the matchday experience for the loyal supporters and guests of this great club."

Sheffield United’s CEO, Stephen Bettis, echoed the sentiment, stating: "Levy UK + Ireland has consistently demonstrated a deep understanding of our club’s values and our fans’ expectations.

“This successful partnership has contributed significantly to the matchday experience at Bramall Lane. We look forward to seeing our collaboration with Levy evolve even further."

Image, l-r: Adam Rivers, Levy general manager at Sheffield United; Stephen Bettis, CEO, Sheffield United; and Matthew Lewis, COO, Levy UK + Ireland.