Jollibee sets sights on Liverpool

Asia's biggest fast-food restaurant chain Jollibee has set its sights on Liverpool, having applied to the local council to transform a former Lush store into a restaurant.

Bee World UK has submitted plans to Liverpool City Council to open its second UK site in Whitechapel. Planning documents include a letter from RR Planning which said the restaurant would create 70 jobs and provide a “modern comfortable eating environment with affordable price points providing value for money… At a time when confidence in the British high street is at an historical low such investment in the in people and property should be supported”.

The brand opened its wildly popular first UK restaurant in London’s Earl's Court on 20 October 2018 (pictured). The Filipino brand is known for its fried chicken and sweet spaghetti served with hot dog slices and grated cheese.

Jollibee is the flagship brand of the 13-concept strong Jollibee Foods Corporation and is in the midst of rapid global expansion, with 4,100 restaurants worldwide already, 1,000 of which are Jollibees. President international Dennis Flores told The Caterer last year that the brand is aiming to grow to 25 sites in the UK, including multiple restaurants in London and others in Birmingham, Liverpool and Manchester.