ao link

You are viewing 1 of your 2 articles

To continue reading register for free, or if you’re already a member login

 

Register  Login

Jamie Oliver tops online chef profile list

School dinner campaigner Jamie Oliver has a higher online profile than Big Food Fight co-star Gordon Ramsay, according to new research.

 

Online identity company Garlik rated a host of celebrity chefs by looking at their popularity, impact, activity and individuality on the web using a piece of software called QDOS.

 

QDOS creates an online score for candidates by analysing 25 different types of website ranging from social networking sites such as Facebook and Linkedin, to blogs, news sites and home pages against the above criteria.

 

Jamie Oliver's QDOS score of 6142 was inflated by his impact score, which means his name is widely referenced and his actions online are observed by a large group of people.

 

Second in the list was Gordon Ramsay (5346) with TV chef Nigella Lawson third (5214). However, Michelin winner Gary Rhodes did not feature in the top 20.

 

Tom Ilube, Garlik's chief executive, said: "In the world of celebrity, where some people will do anything to stay in the limelight, the online world is becoming the new place to be seen. Those who do not embrace the internet risk being left behind while digitally savvy celebs use the internet to promote themselves to best effect."

 

Top five profiled chefs online

 

1. Jamie Oliver

 

2. Gordon Ramsay

 

3. Nigella Lawson

 

4. Rachael Ray

 

5. Dom DeLuise

 

To find your own QDOS score got to qdos.com/

 

Exclusive: Gary Rhodes and Anthony Demetre on winning another Michelin star >>

 

No top awards for restaurants in this year's Michelin guide >>

 

Hugh Fearnley-Whittingstall calls on industry to switch to free-range poultry >>

 

Gordon Ramsay to launch UK chef academy >>

 

By Jo Chapman

 

E-mail your comments to Jo Chapman here.

 













The Caterer Blog
Catch up with more news and gossip on the Caterer Blog here






Newswire
For the latest hospitality news, sign up for our e-mail news alerts.

Hotel Cateys

Hotel Cateys

Best Places to Work in Hospitality 2025

Best Places to Work in Hospitality 2025

Queen's Awards for Enterprise

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

Jacobs Media

Jacobs Media is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
© 2024 Jacobs Media