Hyatt targets extended stays with first Hyatt Studios opening

Hyatt Hotels will open the first property under its new Hyatt Studios brand in Mobile, Alabama, in early 2025 as the group bolsters its extended stay offering.

The Chicago-based hotel company launched the upper-midscale brand in April last year and said it had signed letters of interest for more than 100 Hyatt Studios hotels within months of the announcement.

Hyatt Studios properties are designed for extended stays and will feature in-room kitchens equipped with fridges, freezers, dishwashers and a combination convection oven and microwave, as well as a 24-hour market.

Approximately 2,000 rooms are in the Hyatt Studios pipeline across North America, with sites confirmed in states such as Alabama, California, Colorado, Illinois, and Indiana.

The Caterer understands Hyatt is planning to grow the brand first in the United States, with no immediate plans to expand far beyond North America at this stage.

However, it hinted the UK could be an option further down the line.

At the time of the launch, the hotel company suggested the Hyatt Studios brand could become “a key accelerator” for Hyatt.

Dan Hansen, global head of Hyatt Studios, previously said: “The Hyatt Studios brand is positioned to transform the upper-midscale, extended-stay experience for our guests and World of Hyatt members by delivering exceptional value, best-in-class amenities and the highest level of care.

"The continued interest from the development community reaffirms the Hyatt Studios brand’s compelling value proposition.”

It will join the Hyatt Place, Hyatt House and Caption by Hyatt brands, which currently form Hyatt’s select service category.

The UK is currently home to 15 Hyatt properties (soon to be 16 with the launch of Park Hyatt London River Thames later this year), four of which fall under the select service segment of the business.

Hyatt is also due to open a Hyatt House and a Hyatt Place in Leeds, as well as a Hyatt Place in London’s Paddington.

Earlier this week, the hotel group acquired Standard International, the lifestyle hotel group behind brands including the Standard and Bunkhouse, for up to £260m.