No decorative detail is too lavish for L'oscar, the new London hotel that cites Oscar Wilde as its theatrical muse. Katherine Price pays a visit
Need to know
"Every saint has a past, and every sinner has a future," wrote Irish playwright Oscar Wilde in A Woman of No Importance. It's an epigram that has subsequently gone on to be adopted by a hotel housed in a former church.
L'oscar was originally built in 1903 as the headquarters and congress centre for the Baptist church. The property fell into disuse in the early 1990s and was on English Heritage's ‘at risk' register for 20 years before being acquired by Triangle Hotels & Resorts in 2012.
The design
The Grade II-listed property in London's Holborn reopened last month after a £40m development. French designer Jacques Garcia's opulent interiors target the top end of the luxury market, and the building's restored Edwardian Baroque and Arts and Crafts features have been allowed to shine again.
Garcia, whose previous projects include Paris hotels the Royal Monceau Raffles Paris, Hôtel Odéon Saint-Germain and Hôtel Costes, has a style that goes hand-in-hand with interiors inspired by one of the largest personalities of 19th-century literature.
The hotel is full of Art Nouveau-style touches: Lalique butterfly-wing taps, bird-adorned chandeliers, door handles in the shape of peacocks, and floral prints paired with rich fabrics and bold colours.
"If you don't like aubergine, you're in the wrong place," laughs general manager Michael Voigt, who left the Arch London in 2015 to join L'oscar, which was originally due to open in 2016.
The Regency-style moulded plaster ceilings, marble fireplaces and terracotta narrative panels have also been given a new lease of life. However, as is often the case, the building's history has been both its biggest selling point and its biggest hindrance, and the main reason its opening has been delayed for two years.
"Nobody realised how difficult this building was. I don't think any builder could have expected it to be such a challenge," says Voigt.
The bedrooms
The 39 bedrooms are all different due to the nature of the building, and are split across eight room types. All are united by rich colours and ornate printed upholstery, and every room up to the fifth floor has its original Arts and Crafts tiles and fireplaces intact.
The superior bedrooms feature bespoke Lalique chandeliers; deluxe rooms offers floor-to-ceiling Edwardian windows and private lounge areas. The junior and deluxe junior suites have a more residential feel, while the suites offer a separate lounge and bedroom.
The bathrooms
Some feature steam or shower-steam rooms and others have freestanding baths. The ground-floor bathrooms had to be installed within the bedrooms as prefabricated pods, with their walls extending only halfway up to the high, carved ceilings, which couldnât be touched due to their listed status.
Restaurants and bars
Lâoscar has two main food and beverage outlets: the 44-cover Baptist Grill, located in the buildingâs double-height octagonal chapel, and the Parisian café-style, 55-cover Café Lâoscar, with its illuminated onyx bar, mirror-lined walls and ceilings, and gilded panels inspired by Veniceâs Caffè Florian.
The chairs in both the café and the hotelâs 70-cover bar are adorned with hand-embroidered silk peacock feathers, and the café also has a terrace that spills out onto the hotelâs Southampton Row frontage.
Both these and the hotelâs overall F&B offer are overseen by executive chef Tony Fleming, who joined from D&Dâs South Place hotel and now heads a 35-strong brigade.
Event spaces
The hotel has two main meeting and event spaces: the Committee Room and the Library. The Committee Room seats 25 and features an original Royal Doulton terracotta fireplace, above which sits a carving of a scene from Baptist preacher John Bunyanâs allegorical work The Pilgrimâs Progress. The plaster ceilings feature carvings of bunches of grapes, offset by walls painted a petrol blue. âItâs stunning,â says Voigt. âNothing here is understated.â
The Library is a larger space than the Committee Room; it can hold 80 guests seated and 120 for cocktail receptions. The bookshelves lining the walls are originals, filled with literature of the Arts and Crafts era, while hand-painted peacocks adorn the walls.
Future plans
The group aims to open 10 more Lâoscars over the next 10 years, and has already shortlisted properties in Scotland and Berlin. Lâoscar London will be the flagship site.
Contact and details
Lâoscar London 2-6 Southampton Row, London WC1B 4AA 020 7405 5555 www.loscar.com
Opened 23 May
Owner Triangle Hotels & Resorts
Bedrooms 39
General manager Michael Voigt
Executive chef Tony Fleming
Design Jacques Garcia
Room rate £395
Staff 130
Suppliers
Fabric Osborne & Little www.osborneandlittle.com
Pierre Frey www.pierrefrey.com
Southern Drapes www.southerndrapes.co.uk
Watts of Westminster www.watts1874.co.uk
Butterfly taps and bird lamps Lalique www.lalique.com
Furniture Interdecor Design www.interdecordesign.com
Artwork consultant Peter Millard & Partners www.petermillardandpartners.com
Lighting Zonca International www.zoncainternational.it
Carpets House of Tai Ping www.houseoftaiping.com
Bathroom accessories CP Hart www.cphart.co.uk
Decoration Atelier Mériguet-Carrère www.ateliermeriguet.fr