Hospitality Rising hits 55,000 job applications

Around 12 weeks after the launch of its ‘Rise Fast, Work Young’ campaign, Hospitality Rising has generated 55,000 applications to fill roles in the industry.

The inaugural campaign was launched last October and has since seen more than 4,000 applications each week for the 37,000 roles that have been posted to the jobs page to date. The campaign has also nearly hit 10 million impressions on TikTok.

Since its inception just over a year ago, the initiative has gained the backing of more than 300 businesses as well as celebrity chefs and hospitality leaders.

Mark McCulloch, founder of Hospitality Rising and campaign director, said: “We are blown away by the reach and success of this initial campaign push. Some 55,000 job applications and counting is an incredible achievement and the TikTok results show we are hitting the mark with our target audience.

“We’re launching a second wave of advertising and social media now and fully expect to see another surge in traffic as a result. We clearly couldn’t have achieved any of this without the support of our partners and we need to ensure we maintain momentum and build on these great results.

“To achieve that we need more even more businesses to join us and would urge any operators or suppliers not already involved to grab the opportunity to come together to help tackle the workforce crisis that is threatening our brilliant industry.”

Hospitality Rising is backed by businesses including Whitbread, Pret, Welcome Break, Hilton, Soho House, Prezzo, Revolution Bars Group, Parkdean Resorts, Claridge’s, J W Lees and the Pig. Chefs including Tom Kerridge, Angela Hartnett and Raymond Blanc have also given their time and support to the initiative.

Businesses looking to join the movement should register their interest by emailing hello@hospitalityrising.org

Hospitality Rising was formed in 2021 by ex-Pret A Manger and YO! Sushi marketing chief Mark McCulloch to provide a solution to the recruitment challenges facing the industry.