ao link

You are viewing 1 of your 2 articles

To continue reading register for free, or if you’re already a member login

 

Register  Login

Be helpful not promotional right now, say social media experts

Hospitality businesses should keep up their social media communication at this time by offering helpful solutions rather than promotional messaging, said social media expert Will Francis, speaking at The Caterer’s virtual Social Media Summit webinar earlier today.

 

Francis suggested businesses communicate what they’re doing to support their staff and communities, for example, and help to alleviate peoples’ fear and anxiety with light content that is not tasteless or insensitive. He gave the example of Lego, which is setting its followers daily ‘build challenges’ via social media.

 

“We all need a bit of lightness at the moment and our educational and entertainment needs are ready to fill,” he said. “Now is not the time for promotional messages.”

 

The webinar saw Francis take attendees through topics including taking social media advertising to the next level, influencer marketing and social media trends, while Shahla Asif of digital and branding agency Creative Unblock presented on crisis communications.

 

She agreed with Francis that now is the time to create quality content and offer solutions to the current situation, adding that businesses should be “setting yourself up to become an industry leader on the other side, and in doing so elevate your customer journey”.

 

Editor of The Caterer Chris Gamm added: “With the nation only able to engage with your brand online for the time being, it is so important that you remain visible through social media, where they can offer support and interaction to current and future guests.”

 

The Social Media Summit is the latest in a series of 2020 summit events from The Caterer that bring together hospitality professionals to discuss game-changing ideas, industry best practice and new ways of working. Click here for further information regarding upcoming summits.

 

Social skills: advice from the Social Media 2020 Playbook >>

 

Allergens Summit: Expert advice to keep customers safe >>

Plant-Based World Expo

Plant-Based World Expo

Social Media Summit 2024

Social Media Summit 2024

Hotel Cateys

Hotel Cateys

Best Places to Work in Hospitality 2025

Best Places to Work in Hospitality 2025

Queen's Awards for Enterprise

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

Jacobs Media

Jacobs Media is a company registered in England and Wales, company number 08713328. 3rd Floor, 52 Grosvenor Gardens, London SW1W 0AU.
© 2024 Jacobs Media