Green light for Whitechapel Wilde aparthotel

Developer Regal London has been granted planning permission to build an aparthotel in London's Whitechapel, to be operated under Staycity's Wilde brand.

The project at 73-77 Commercial Road is due to break ground in summer 2019 and the hotel is expected to be complete by 2021.

When complete, the aparthotel will occupy 68,795 sq ft over 14 storeys and offer 156 beds, with each studio or one-bed apartment having its own kitchen facilities, as well as in-room technology including a 43-inch flat screen smart TV and touch control panels for lighting and air conditioning.

The property will be the second Wilde aparthotel by Staycity in London, following the opening of the first on the Strand in March 2018.

Onsite facilities will include a 24-hour reception, guest lounge, fitness room, weekly housekeeping, laundry room, and a café open to both guests and the general public.

Simon De Friend, joint chief executive of Regal London, said: "Wilde is the latest chapter in Whitechapel's transformation and as Regal London's first purely leisure project, it signals a milestone in the company's strategy to pursue more hotel-led developments in the capital."

Neil Short, Staycity development director, London, added: "Commercial Road is a great fit for our Wilde brand with its close proximity to the City as well as hipster East End haunts, making it ideally placed for both business and leisure customers."

A long-term lease of the property has been agreed between Regal London and Staycity. Iceni Projects provided the planning consultancy to Regal London and Staycity and Dexter Moren Associates will design the interior.

As well as the Wilde aparthotel on the Strand, Staycity operates three properties in London, with a 248-bedroom property set to open in a new development in London's Paddington, as part of a £203m complex opening in 2021.

The company's portfolio also includes properties open in Birmingham, Edinburgh, Liverpool, Manchester and York in the UK, Dublin, Ireland and Lyon, Marseille and Paris in France.

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