Great London Hospitality to rebrand as the Clermont Hotel Group

Great London Hospitality (GLH) has announced that the group will be rebranding as the Clermont Hotel Group this autumn, following a £90m investment over the past four years.

The move will align the largest hotel owner-operator in London more closely with its anchor brand, the Clermont.

The strategy aims to bolster three key brands in its portfolio – the Clermont, Thistle and Hard Rock Hotel London – and accelerate expansion into major cities within the UK and across Europe.

More investment is planned across its portfolio in the coming months, following an £18m refurbishment of the Clermont properties in London’s Charing Cross and Victoria which took place in 2019.

Jon Scott, chief executive at GLH, said: “This is a significant milestone for the company and marks the beginning of a new era. Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and our new strategy and vision brings them under one roof with more clarity than ever before.

“As the industry is still in recovery, we know there is a raft of opportunity to grow and develop as we tap into our guests’ needs. We know that people will continue to travel and spend on great experiences, but will be more discerning about their choices.

“As Clermont Hotel Group we are a people-first business, therefore to create our new vision we’ve worked closely with customer insights and our employees to ensure we are adapting to their needs, and delivering extraordinary experiences and services in a bold and impactful way.”

Great London Hospitality was founded in 1932 and has a portfolio of more than 5,000 bedrooms and 120 meeting and event spaces across brands such as the Clermont, Thistle and Hard Rock Hotel.