Full agenda revealed for Social Media 2020 Playbook

The full agenda for next month's Social Media 2020 Playbook has been revealed.

The half-day marketing masterclass will instruct on what your social media strategy should include, a detailed dive into social media stories, advice on keeping up with algorithms and how to develop influencers both within your business and beyond.

Taking place on 19 July at the Soho hotel in London, the agenda has been developed by Supersonic Inc founder Mark McCulloch and Avocado Social founder Alison Battisby.

They will explore the hot trends for 2020, including WhatsApp for Business, ephemeral content, Gen Z's use of social and podcast growth.

Delegates will leave with all the information they need to plan a successful social media strategy with tips on how to best serve their audience, attract their attention and build reach, awareness, engagement, sales and advocacy from strangers.

McCulloch, who has social media experience from working with Pret A Manger, lastminute.com, Barclaycard, YO! Sushi and Costa Coffee, said: "We will be delivering cutting-edge insight, social media best practice and the hot trends to help you stay ahead of your competition."

Tickets are £325 plus VAT for operators or £475 plus VAT for suppliers.

For full agenda and tickets visit the Social Media Playbook website.