Former Beaumont GM Jannes Soerensen launches leadership academy

Former Beaumont hotel general manager Jannes Soerensen has launched a new training programme to prepare leaders to deliver modern luxury hospitality.

The Kepler International Hospitality Academy has been created to educate hoteliers in the experiences and management techniques suited to best serving modern travellers.

Soerensen said thar the programme would equip hotel leaders with the knowledge to create experiences that appeal to affluent clients with a need for “a deeper connection”.

He added: “What the luxury hotel industry taught me over more than two decades were truths and insights that have taken me towards a philosophy of management and hotel-keeping that differs from what I encountered when I first started out.

“I now see a need for hotel experiences that inspire, make a difference, are a vehicle for good and change, respected for what they put back and not what they take out.”

Each five month course is restricted to 15 participants who will be taught what Soerensen describes as deep service hospitality, positive impact business model and self mastery and leadership. They will be conducted on residential stays in Amsterdam, Kyoto and Basel, followed by mentoring through a two month project specific to each student’s business.

Soerensen said: “We enable them to develop their own philosophy of hospitality, to explore how the evolving way of life and aspirations of today’s travellers, guests and employees require a complete rethink of current approaches to service provision and to understand the connection between different business models and the realities of the impact of the sector upon nature and society.”

He added: “The course is transformational. Participants will learn to determine for themselves what their impact is in the industry they love, they will discover the person they want to become, they will be able to define what they want their legacy to be. They will learn not only about leadership of people but leadership of self and self-mastery.”

Working alongside Soerensen to deliver the Kepler International Hospitality Academy are Philippe Krenzer who will take the lead on service innovation, strategy and self-development expert Jacob Mayne and Kenichrio Yokoyama who will share his experience of modern luxury in hospitality.

The first course starts next week with a second planned for 14 April 2025.