Fizz and flair: 5 ways to merchandise flavours in foodservice 

So, in a category that is already full of success and choice, creating bold and exciting soft drink offerings is key to standing out from the crowd. From stocking a varied range, to leveraging the power of meal deals and introducing and activating with Point Of Sale (POS), you can make sure your range is unmissable. Not only will this benefit your revenue, but it will also build consumer satisfaction and loyalty. 

 

1. Never underestimate the power of NPD

New soft drink launches allow you to regularly change up your offering and keep consumers engaged with the category too. Opting for new products which have striking packaging and bold flavours will disrupt consumers whether they are a regular in your outlet or visiting for the first time.

 

Tango’s latest flavour available within the foodservice channel, Tango Editions Mango, follows the continued success of the Tango Editions series, which saw Tango Editions Paradise Punch become the number one flavoured fruit carbonate new product development of 2023². Available in 330ml cans and 500ml bottles, the new flavour allows operators to tap into the demand for mango flavoured drinks, which was in double digit growth in 2023 versus the previous year (+26%)³. As a result, this latest launch is the perfect example of how you can use Tango Editions to encourage impulse sales through innovative NPD.

 

2. Keeping the core alive

However, don’t forget that consumers know what they like, so stocking core ranges alongside NPD is equally as important to provide a soft drink for everyone, whether they’re in the mood for their favourite classic or to try something new. After all, Tango Orange Original continues to be a favourite, worth almost £41.4m and continuing to grow at 3.3%⁴. This consistency will make customers feel familiar when visiting your outlet, leaving them confident that you will always stock their desired soft drink.

 

3. Flavour and food

Taking advantage of food and drink combos can help you increase spend and drive sales. In fact, when compared to the total market, flavoured carbonates are much more likely to be purchased in a meal deal⁵. So, why not identify your bestselling complementing food and drink products and offer deals for diners who pair up? For example, consider pairing a Tango Editions Mango with some chicken wings, or perhaps a Tango Apple Sugar Free alongside a burger, to ensure you are encouraging impulse purchases that also leave the consumer satisfied.

 

4. Make your display impossible to ignore

Utilising your display can create a more memorable customer experience. To achieve this, ensure your soft drink chiller is positioned in clear view and near high traffic areas – for example, next to your foodservice counter where customers place their orders, which is also likely to encourage meal deal purchases. Additionally, group products from the same sub-categories together so customers can easily identify their desired soft drink and brand time and time again.

 

5. Make a splash with POS

Amplifying these basics with POS will also ensure specific flavours, new launches and consumer promotions catch the attention of customers in-outlet, something our new Win Cash POS kits can help you master.

 

Featuring a selection of assets including an open & close sign, posters, takeaway bag stickers, staff t-shirts and more, our latest activation is giving consumers the chance to win a cash prize when purchasing a qualifying 330ml can or 500ml bottle from your outlet. All you need to do is simply display the POS and tell your consumers to scan the QR code when purchasing a qualifying drink. Ts&Cs apply.

 

 

 

 

So, what are you waiting for? It’s time to stock up.

 

Click here to head over to Sensational Drinks and order your Win Cash POS kit now!

 

GB. 18+ Only. Max 1 kit per outlet, 300 kits available on a first come first served basis. NPN. Registration & email required. Visit sensationaldrinks.com for full Terms and Conditions. Promoter: Britvic Soft Drinks, Breakspear Park, Breakspear Way, Hemel Hempstead, HP2 4TZ

 

¹CGA On Premise Measurement Service to December 2023
²NielsenIQ RMS, Total Coverage inc discounters, GB, Value sales, Fruit Flavoured Carbonates, Britvic Defined, YTD Calendar year 2023- w/e 30.12.23 
³NielsenIQ RMS, Total Coverage GB, Value sales, Total soft drinks, Mango flavoured drinks, Britvic Defined, Latest 52 wks w/e 30.12.23 
⁴NielsenIQ RMS, Total coverage GB incl discounters, Fruit carbs, Britvic Defined, Value sales/Value sales % growth, L52wks w/e 16.3.24
⁵Lumina Intelligence Eating and Drinking Out Panel, data collected 52WE 24/12/23