Everett Fieldgate appointed chief executive of Creams

Everett Fieldgate has been appointed as chief executive of dessert restaurant brand Creams.

Fieldgate has worked in the food and hospitality industries for over 17 years, having spent the first 15 years of his career in FCMG with beverage company Lion Nathan and Australia’s largest producer of biscuits, Arnott’s. He was also chief financial officer of KFC UK & Ireland.

Most recently, he was based in Dubai overseeing franchisor and franchisee relationships with Yum!, Americana and Costa Coffee.

His appointment marks the dessert brand’s ambitions for further expansion both in the UK and internationally.

Since the start of the pandemic, Creams has opened 12 new restaurants and secured 15 sites in the pipeline. It also reported record sales in 2021, having served 4m customers.

Fieldgate will work with Creams managing director Othman Shoukat until the end of the year, at which point Shoukat will step down to serve exclusively on the board of directors to support Creams’ development plans.

Shoukat said: “We are delighted to have found a CEO with exactly the right balance of operational, franchise management, international expansion and brand development experience. Everett’s passion for the industry in general, and the Creams brand, combined with his drive and his strong skill set means he is perfectly placed to take the brand forward. I can’t wait to see what the future holds under his leadership."

Fieldgate added: “It’s an incredibly exciting time to be joining Creams on its journey from being the ‘UK’s No.1 dessert brand’ to becoming the ‘world’s leading dessert brand’. What I love most is that Creams has the ability to bring moments of joy and wow right at a time people need it most. The brand has been building momentum over the past few years and is now poised to expand further in the UK and internationally.”

Creams Franchising Limited was founded in 2008. Pistachio Holdings and co-investor Salonica Maroon acquired a majority stake in the business in December 2020.