Dalata eyes 75% increase in bedrooms by 2030

Datala Hotel Group has shared its aim to increase the number of bedrooms in its portfolio from 12,000 to 21,000 by 2030.

The announcement was made as part of an investor day held today in the newly opened Maldron Hotel Shoreditch in London.

At the event, the hotel group also announced its ambition to become the largest four-star hotel operator in all major cities in Ireland and regional UK by 2030, with a growing presence in London and Continental Europe.

Dalata is the largest hotel operator in Ireland and is growing its brand across the UK and Europe. The group’s portfolio comprises a mix of owned and leased hotels with 57 primarily four-star hotels operating through its two main brands, Clayton and Maldron Hotel.

Speaking ahead of the investor day, Dermot Crowley, CEO, Dalata said: “Our growth strategy and the role that marketing will play as we continue to expand our footprint will be an important element of today’s event. Since taking over as CEO, investing in our brands and our marketing strategy has been a key strategic focus and our performance is evidence of the positive impacts these initiatives have had across the group.

“Our recent UK growth has been compelling with 11 hotels added in target cities since 2021, almost doubling our UK footprint. Continental Europe represents an exciting pathway to expand the Group’s footprint. I am excited about Dalata’s long-term outlook and this is underscored by our ambition of having 21,000 bedrooms either open, or in development, by 2030.”

The group also announced a positive outlook for the remainder of the financial year following the strong return of corporate business post-summer as well as good leisure demand around events, in particular a strong November in Dublin is forecast thanks to a number of events in the calendar.