Cornish hotel rapped over fake AA star rating claim

The Advertising Standards Agency (ASA) has reprimanded a Cornish hotel for falsely suggesting it had been given a four-star rating by the AA.

A website for the 15-bedroom Snooty Fox hotel in Morval included an image with the AA logo and the text "AA 4*".

The ASA considered that consumers would understand from the inclusion of the AA logo and star rating that the Snooty Fox had received a four-star endorsement from the AA's hotel rating scheme. The hotel did not provide any evidence that it had received that endorsement and the AA did not list the hotel on its website, and it was therefore deemed misleading.

The ASA ordered the hotel not to claim or imply that it had received an endorsement that it hadn't, and to not to use the logo in the same form again. It also referred the matter to the CAP compliance team.

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