Café chain Pure launches business catering arm

Healthy café chain Pure has launched a dedicated meeting and events catering arm following a rise in demand.

The group has catered for business meetings for over a decade and has seen strong growth over the last few years, with clients including Amazon, Chanel and Lululemon.

This has led to the launch of the new Food for Business division, which also offers a range of workplace food options and a new, wholesale range of longer-life Pure products.

Pure was founded in 2009 and serves healthy grab and go salads, wraps and drinks. It trades from 15 cafés in London and Gatwick Airport, as well as four catering kitchens.

Spencer Craig, co-founder and chief executive of Pure, said: “From our research, the demand for what Pure offers has never been clearer.

“Whether it is a weekly client catch-up, a monthly board meeting, a large conference, a company that wants to feed its team every day or an event that needs longer-life product, Pure now has the solution for it all.”

The launch comes after Premier Inn owner Whitbread sold its 49% stake in Pure at the end of 2023 after almost eight years, claiming it was no longer “a core part” of its strategy.

Pure reported a £4.55m pre-tax loss in 2022 but said it expected a recovery in sales as the number of people commuting and working in offices near its cafes gradually increased after the pandemic.