Britvic to invest in independent customers with Sensational Drinks

Britvic has announced a change to its Sensational Drinks programme, which is now available as a one-stop shop designed to help independent operators save time, reduce cost and build sales.

The Sensational Drinks programme was originally set up to support licensees with information ahead of the introduction of the Soft Drinks Industry Levy, but since then has evolved to offer further advice, point of sale material and recipe inspiration to equip operators with a wealth of information.

The new-look website will help deliver a wider range of practical tools, advice and digestible content for busy operators, with new features rolling out across the summer including: promotional support and free case offers throughout the year, free sample taster packs with a ‘try before you buy' principle and a food and drink menu maker tool, which will go live later in 2019.

Florence Brain, channel operations director, out of home, at Britvic, commented: "Having spent significant time with independent customers, we know that it's not always easy to get access to the right support, tools and insight that will help them to stay ahead of the competition. With the Sensational Drinks platform, we aim to make it a lot easier for them to get in contact with Britvic and directly gain access to the support they need, across all product categories, instantly and in one place."

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