Brian Hall appointed as managing director of Bidfresh

Fresh food supplier Bidfresh has announced the appointment of Brian Hall as managing director.

Hall moves from his previous role as managing director of Bidfresh’s Direct Seafood’s business, and replaces Stephen Oswald, who announced his departure last December.

Bidfresh comprises a portfolio of specialist fresh food businesses, and supplies more than 15,000 foodservice customers with meat, fish and seafood, fruit and vegetables, and cheese, through a combination of regional specialists and national brands.

He said: “I’m excited to be working with a dedicated and professional group of colleagues across Bidfresh, who are totally focused on meeting the needs of chefs and hospitality businesses.

“The strong focus on sustainability and ethical trading that has been instilled throughout the Bidfresh business will continue and will become even more important as these issues move to the forefront of consumer expectations.”

Andrew Selley, CEO of Bidcorp UK, said: “Brian brings years of experience in the industry in both sales, operations and strategy to his new role. He is passionate about Bidfresh’s core strength as a separate trading identity within Bidcorp UK and will continue to drive a focus on the highest standards of service to our customers.”