Brakes kicks off second virtual food event

Wholesaler Brakes has kicked off its latest Virtual Food Event, which is live now and runs until 8 January 2021, offering practical help, inspiration and solutions to help caterers plan and adapt throughout the winter season.

It also includes specific ideas to help navigate the lockdown, such as pivoting to takeaway, and menu simplification.

Advice on Brexit planning, getting the most from digital channels and new product launches from some of the leading foodservice brands are also part of the event, which features online webinars, Q&A sessions and live discussions.

The event aims to support caterers by bringing them relevant food content in a new, engaging format, and is part of a wider digital transformation at Brakes that has seen it make a significant investment in technology.

Leon French, Brakes’ customer marketing director, said: “The response to our first Virtual Food Event was phenomenal, with hundreds of customers contacting us to tell us how useful they found it. This latest event, delivered straight to the caterer’s desktop, laptop, tablet or mobile phone, will have new features, even more great content, and be even more interactive, providing them with the very best support whatever their circumstances.”

The autumn/winter follow-up will feature even more virtual stands, insights, and products. Exhibitors include 25 foodservice brands, alongside nine Brakes stands covering key product categories.

Like the first event, this Virtual Food Event will be open to both Brakes customers and non-customers, with the former able to buy products directly from the page with their agreed discount applied.

Existing customers will receive an email invitation letting them know how to access the event, while non-customers can visit the home page.