Brakes resurrects £2m ‘Help for Hospitality’ fund

UK wholesaler Brakes has announced the return of its ‘Help for Hospitality’ campaign, which it launched in 2021 to help operators recover from Covid lockdowns which generated around £2m in cashback that was invested in rewards, charities, and independent businesses.

The campaign is open to businesses in all sectors, including independent schools, pubs, restaurants, hotels and care homes and will see customers benefitting from 10% online cashback on key categories including chilled meat and poultry, fresh produce, as well as wine and champagne, backed up by regular, monthly promotions on more than 500 products.

Outlets can choose to redeem their cashback as Brakes credit on future orders, with more than 150 high-street brands, or choose to lend their support to one of a list of charities that includes UNICEF, helping support children in Ukraine, the Alzheimer’s Society, Hospitality Action, Springboard or Hospitality Health, as well as Meals & More, Brakes’ charity which aims to eliminate holiday hunger.

Paul Nieduszynski, chief commercial officer, of Sysco GB, said: “For many businesses it’s been an incredibly difficult three years with only very brief periods of respite.

“With the pressure on operators in all sectors, we felt we needed to step up and create a programme that makes a real difference to customers facing a challenging time. We’ve invested millions in what is our biggest ever campaign, so we can offer help right where it’s needed. We’re committed to putting money back in the pockets of publicans, restaurateurs, care home-owners or any business that serves food.”

As well as taking advantage of cashback on thousands of Brakes products, leading manufacturers including Twinings, Muller, Kellogg’s, Alpro, Nestle, Innocent, Walkers, Meatless Farm and Quorn have signed up to show their support for the sector with a range of offers and promotions.