Brakes launches virtual food event

Wholesaler Brakes has announced a new Virtual Food Event, which will provide ‘visitors’ with access to sector-specific information, insights, support, tools and resources.

The virtual event, in association with 21 suppliers, including Heinz, Nestlé Professional, Arla Pro, Callebaut and Unilever Foodservice, will showcase videos, recipe inspiration and products.

The online event is part of the company’s Stronger With Brakes initiative and will run from 15 July until 21 August. It is part of Brakes’ Covid-19 online hub.

Operators who have a Brakes account will be able to buy products directly off the page and obtain details of the latest promotions. Customers will receive an email invitation telling them how to access the event, while new customers should visit the event home page here.

Once the ‘hub’ is accessed visitors can click on a stand which will take them to the page that introduces that brand, gives details of the available content, and highlights any relevant products and promotions. Brakes customers can order products directly from the supplier’s stand with their relevant pricing applied.

The full list of brands participating is: Arla Pro; Callebaut; Heinz; McCain; Nestlé Professional; Unilever Foodservice (Hellmann's & Walls); Brakes Care; Dr. Oetker Professional; Ferrero; Mademoiselle Desserts; Pladis; Premier Foods; Twinings; Finsbury Foods; Froneri; Innovate Food; Big Al’s; The Meatless Farm; Haagen Dazs; Love Taste; and Vegware.