Brakes launches themed menus and events for care homes

Wholesaler Brakes has announced a series of themed menus and events for care homes aiming to boost morale and wellbeing.

The next event, to help raise money for the Alzheimer’s Society, is National Cupcake Day on 18 June. Brakes is encouraging people across the UK to get together and bake and raise money for people affected by dementia. Care home caterers can get their free cupcake POS kit by visiting www.alzheimers.org.uk/cupcake-day.

Cathy Amos, head of customer marketing at Brakes, said: “We wanted to ensure that the needs of staff and residents at care homes were met. Many care homes had never worked with a foodservice company before this crisis, buying instead from a local retailer or cash and carry, so we felt it was important to ensure the process was kept simple.

"But we also knew that it was critical to reassure existing and new customers that as a large business with a robust and secure supply chain, we were able to provide continuity of supply and deliver the right services and solutions.”

All the details can be found at www.brake.co.uk/news/covid-19/care-homes. which will be updated with details of upcoming themed days, which include American, French and Indian.