Brakes adds Beyond Meat’s new Chicken-Style burger to its vegan offering

UK wholesaler Brakes has added Beyond Meat’s new plant-based Chicken-Style to its vegan range of products.

This follows the wholesaler’s offering of other Beyond Meat products, including mince, sausages and burgers.

Following the launches of Beyond Meat’s beef- and pork-style products, the American-founded plant-based producer is now expanding its UK foodservice portfolio with chicken-style products.

Beyond Burger Chicken-Style is made from plant-based ingredients and is designed to look, cook and taste like its animal equivalent. It can be prepared by pan-frying, deep-frying or cooking in the oven.

Steve Parsons, UK regional sales manager food service at Beyond Meat, said: “Bringing Beyond Meat Chicken-Style to the UK foodservice market is an important step for us.

“With more and more people choosing to reduce their animal meat consumption, we’ve seen that restaurateurs can benefit when they react accordingly and put more plant-based products on their menus.”

A spokesperson for Brakes said: “Across our customer base, we know how important plant-based and plant-forward options are. That’s why we have the largest range of vegan products of any major wholesaler and are constantly looking for innovations that add value and can stand out on customer menus.

"We believe the new Chicken-Style burger will do just that and will quickly prove a firm favourite.”

Alongside supplying Beyond Meat products, Brakes recently concluded a deal with Israeli-founded meat-free producer Redefine Meat.