Brakes backs British Food Fortnight with customer support package

Brakes has created a new range of materials to help operators capitalise on British Food Fortnight, the annual celebration of British food, which takes place from 17 September to 2 October 2022.

As a partner and advocate of Love British Food, which organises British Food Fortnight, Brakes has seen growing interest in the event, with customers recognising that consumers are increasingly focused on food provenance and support for British food and farming.

The company believes that now is the perfect time for foodservice businesses to capitalise on British Food Fortnight and has developed a series of themed menus, posters and recipes and point of sale to make it easy for them to take part.

Businesses can access seasonal guides and fruit and vegetable calendars as well as grower stories, with insight and information from producers such as Naylor Farms, which has been providing quality British products since 1909.

Cathy Amos, head of customer marketing at Brakes and an ambassador for Love British Food, said: “At Brakes, there’s always an extensive range of delicious in-season British produce to choose from.

“British produce remains a very important aspect of menu development, ranging from very specific locally sourced produce to a more generic British feel, depending on the customers’ requirements and their consumers’ perspective of provenance. However if they incorporate British on their menu, British Food Fortnight is the perfect time to celebrate it.”

Download the British Food Fortnight from Brakes here