Bottlegreen owner snaps up mid-strength beer brand

SHS, owner of the WKD, Meridian, Bottlegreen and Shloer drinks brands, has acquired Shandy Shack, a brand in the mid-strength abv beer space.

 

The deal follows the two companies collaborating earlier this year to create raspberry lager using Bottlegreen’s raspberry cordial.

 

This partnership is aimed at further boosting Shandy Shack’s growth, helping it to better reach the 40% of adults seeking to moderate their alcohol consumption.

 

Andy Morris-Jinks, managing director of SHS Drinks, said: “The mid-strength abv market is seeing rapid growth as consumers seek options for low-tempo, relaxed socialising. Shandy Shack’s innovative and award-winning product range aligns perfectly with our vision for broadening our consumer base and tapping into emerging market trends.”

 

Shandy Shack will join SHS Drinks’ New Ventures division, and co-founders Ed Stapleton and Tom Stevens will continue to lead the brand’s development and expansion.

 

Stapleton added: “It is a fantastic feeling to join forces with SHS Drinks to accelerate the development of Shandy Shack. SHS Drinks is a brilliant organisation that share our values and vision for the brand. It recognises the importance of introducing a compelling mid-strength offering to enhance its diverse and dynamic portfolio.

 

“This partnership will provide unparalleled opportunities to leverage SHS’s expertise, resources and support to expand our brand’s reach.”

 

Pictured: Andy Morris-Jinks, MD, SHS Drinks (middle) with Shandy Shack co-founders Tom Stevens (left) and Ed Stapleton (right)