Bord Bia appoints new chief executive Jim O'Toole

Bord Bia, responsible for the promotion, trade development, and marketing of Irish food, drink, and horticulture in Ireland and globally, has announced Jim O’Toole as its new chief executive.

O’Toole was appointed by the board of Bord Bia, following an open and competitive recruitment process and is scheduled to take up the position on 1 November 2022.

He is currently chief executive of Bord Iascaigh Mhara (BIM), Ireland’s Seafood Development Agency and is highly experienced in global food marketing, sustainability development and change leadership.

Chairman of Bord Bia, Dan MacSweeney, said: “We look forward to working with Jim and are confident his leadership will ensure Bord Bia continues to deliver on its strategic mission to promote sustainably-produced Irish produce to customers around the world.

“On behalf of the board of Bord Bia, I would like to extend my sincere gratitude to Michael Murphy for his commitment and dedication to Bord Bia and the food, drink and horticulture sector during his term as interim chief executive, which has ensured the continued successful delivery of our new and exciting strategy, while navigating the key issues currently facing the industry and the organisation.”

O’Toole commented: “I am deeply honoured to be appointed as Bord Bia’s chief executive and I look forward to working with the board and the talented team in Bord Bia to implement the recently published strategy."