Birra Moretti launches pint-pulling guide to help operators this festive season

Two in five pub managers have said they have faced challenges when it comes to training their staff to pouring “the perfect pint”, according to research from Heineken-owned beer brand, Birra Moretti.

The report also highlighted that, with the upcoming festive period, almost seven in ten (68%) pub managers admitted there are challenges to maintaining pint quality during this season.

To alleviate some of these pressures, over half (52%) plan to have more staff on the bar this Christmas and new year. Other initiatives include a refresh on staff training and more frequent cellar checks to ensure the beer is at the optimum temperature.

The research was conducted last month in collaboration with hospitality research firm KAM, who interviewed 200 pub landlords or managers across the country.

To help pub owners improve pint-pulling amongst staff, Birra Moretti, which is owned by Dutch brewing company Heineken, has launched its Pint Perfection Platform, a guide which aims to give managers and staff the confidence to serve consistently good pints.

Will Rice, on-trade director at Heineken UK, said: “We understand that finding experienced staff has been more difficult in the last couple of years and that publicans are facing an uphill task to ensure that they have the best team in place to provide the ultimate pint experience.

“This is why we’ve launched the Pint Perfection Platform from Birra Moretti to help publicans and their staff find a quick and easy way to recap best practice techniques throughout the year.

“We know customers are prioritising value for money through quality experiences, so taking care of your pint serves can be a strong way to demonstrate value for money, quality and encourage return visits to your pub.”