Bidfresh launches direct-to-consumer home delivery

Fresh food supplier Bidfresh has launched a direct-to-consumer home delivery service in response to the coronavirus outbreak.

The public will be able to order meat, fish and seafood, fruit and veg, dairy and a range of other products. The free delivery service will operate in selected postcodes around the depots and will run alongside Bidfresh’s established business with chef and caterers.

Oliver Kay in Bolton, R Noone in Manchester, Knight Meats in Essex and Henson in London have already started the delivery service, with other sites within the Bidfresh group being added rapidly.

Jane Aukim, marketing manager of Bidfresh, said: “We are continuing to take orders from customers in the foodservice sector, but the current situation means many of them need less produce or are closing altogether, resulting in cancelled orders.

“At the same time, there’s clearly a need for consumers to be able to access fresh food. Offering home delivery alongside our established business will hopefully ensure that as much of the food as possible in our supply chain is being used.”

Bidfresh supplies through national businesses including Direct Seafoods, Countrywide Butchers, Oliver Kay Produce and Rustic Cheese, as well as its network of local businesses.