Master mixologist Tony Conigliaro is teaming up with chef Rob Roy Cameron to open Gazelle, a Mayfair restaurant promising outlandish and innovative cocktails and modern dishes to match. Tom Vaughan met up with the two self-confessed ‘flavourists' to learn what they have in store
"Snow tastes of enoki mushrooms!" whoops Tony Conigliaro. The much-vaunted mixologist is telling the story behind one of his most famous creations, the cocktail ‘Snow'. It all began a few years ago, when he showed his team at the Drink Factory a picture of someone with a snowflake on their tongue. "I wanted to know: How could we turn that into a drink?" Turning a sensation into a series of flavours turned out to be a nearly impossible task: it took over two years and came close to defeating them. "Then one night at 2am, I got this crazy text from Zoe [Burgess, operations director]," he explains. "She was on holiday in Norway. It just said: ‘Snow tastes like enoki mushrooms!' Immediately, I knew she was right. I was so excited I got out of bed and did a dance!"
Sat in the corner of his bijou Bar Termini, espresso cup in tattooed hand, hipster beard trimmed to perfection, denim jacket, rings et al, Conigliaro is very much a 21st-century restaurateur. And fans of the oft-labelled âcelebrity bartenderâ â" and there are many â" will be cockahoop that he is opening his biggest operation yet. This is the man whose Champagne cocktail Twinkle is a permanent best-seller at the famously boozy Groucho Club. Who at one point had three bars in the Worldâs Best 50 Bars.
Itâs not just any area of London that Gazelle is hoping to make a splash â" but its most prestigious. Conigliaroâs other bars include the achingly hip, concrete minimalist Untitled in Londonâs Dalston and Sohoâs Bar Termini â" but where is he eyeing up for his first full-on restaurant? Hackney? Fitzrovia, maybe? Nope: Mayfair. Home of the business lunch. The straights. The suits. That Mayfair.
Itâs a bold move, but does it represent something of a gamble for the pair, sailing their avante-garde offering into an area of London not known for its bohemian tendencies? âI donât think so,â replies Conigliaro. âI think a company strength is our ability to appreciate whatâs in an area and ask, what are people looking for? Bar Termini started out as a conversation of where can you get a decent coffee and cocktail in Soho thatâs not a membersâ club. With Gazelle, weâre going for a different clientele â" the arty crowd, the fashionistas. Everyone Iâve spoken to has said, âthank God youâre opening in Mayfair because there is nowhere there where we would goâ.I think we will be unique for the area.â
The restaurant, which is set on Albemarle Street, has been in the making for two years, he says, ever since he was approached by the owners of the street to come up with an offering that fitted in with the high-end Italian clothes shops. Privately funded, it occupies the first and second floor of a Georgian townhouse and comprises a 40-cover restaurant and a 60-cover bar where his creations will take centre stage. âWeâve literally spent 10 months writing the bar menu,â he says. âTheyâll be a few Tony numbers, including an improved version of the Twinkle. Sometimes itâs nice to look back at something thatâs really simple and ask âHow can I make it better?â Elderflower, vodka, Champagne â" itâs just three ingredients. We asked ourselves, how can we make it sing like no one else has done? And that process has taken 10 months.â
Meanwhile, downstairs, the restaurant will provide an opportunity for the South African, Spanish-trained Rob Roy Cameron â" who counts a season at El Bulli and a Michelin star at Barcelonaâs Hoja Santa on his CV â" to showcase his modern European cooking. How have the pair ended up working together?
âThe first time we worked together was when Zoe [Burgess] came to work at 41 Degrees [in Barcelona] when I was head chef,â explains Cameron. âThe summer after that I came to work at the Drink Factory lab and I did the food for Tonyâs bar, 69 Colebrooke Place, and we just kept in contact.â
Conigliaro continues: âWhen we were opening Untitled and looking for a chef, I asked Zoe to ask Rob if he knew anyone. And Rob said âYeah. I know meâ. The thing about Rob is heâs a flavourist. And Iâm a flavourist, so we work well together.â
Those who have visited Dalstonâs Untitled will have an inkling of what to expect from Cameronâs cooking, as the drinks-led site had a small menu. But for most diners, his food is something of a mystery. What can people expect? âI think itâs simple, straightforward, clean. Medium portion sizes â" I want people to be able to come in and have a plate for lunch or three or four for dinner,â he replies. Average spend on the à la carte will be around £75.
These simple, clean flavours are best witnessed in the restaurantâs halibut dish. âIâd been working in a Mexican restaurant recently and in Mexico before that. Whenever you do a fish dish there, you do a ceviche,â he explains. âI wanted to do a dish like that translated to an English palate. We use halibut and cure it in an elderflower vinegar, that gives it its citrus instead of lime or lemon. The fish feels buttery â" like itâs cooked. Then we use activated charcoal in the sauce, which is also a Mexican technique â" over there they burn the sauces. So the final dish is just the fish, the elderflower vinegar sauce and blood orange, which we semi-dehydrate to give it a bit more texture. Thatâs all it is. Three simple flavours. Itâs similar to what Tony does with his cocktails.â
For Conigliaro, stepping into a food-led operation feels like a natural progression, he says. âI think I was one of the first people to have a foot in two camps and to work closely with chefs as a bartender. Bruno [Loubet, who he worked with at Londonâs Grain Store] would come and see us at 6am when we were trying to make a purée, and heâd throw it in the bin and say âNo, Tony. This is how you make a purée!ââ
Gazelle is also an opportunity for him to draw on his artistic roots. Heâs gone on record saying that Andy Warholâs Factory was an inspiration behind Untitled. What influences is he drawing on for Gazelle? âI love the way Haider Ackermann uses colour and texture so I chose Shaun Clarkson to do the interiors because he is Mr Colour. I want the space to be bohemian, elegant, glamorous, sophisticated. And I want it to feel like a progression from day to night as you move through the building. In the restaurant itâs vivacious and colourful, then it gets more delicate, darker and more seductive â" with navy blues and greens â" then finally silvers and blacks towards the end in the bar.â
When Conigliaro first started off in the drinks industry 20 years ago as an art graduate trying to fund his studio, the chef-led revolution of London restaurants was only just gathering pace, and itâs fair to say that the bar scene was lagging far behind. âIt was bloody terrible,â he laughs. âBut lots of fun. If I had a time capsule, went back 20 years and offered them a distillation of flint stone, moss and clay, the bar would have closed within 10 minutes.â
But slowly, thanks to the work of people like Conigliaro â" and heâs quick to name-check other trailblazing bartenders such as Dick Bradsell and Salvador Calabresi â" the capitalâs bar scene is now the envy of the world. âIt took time. But now people travel from all over to taste these drinks. That is based on trust. They trust you. And it took time to build that professionalism.â
As well as the four bars â" Untitled, 69 Colebrooke Row and two Bar Terminis (all dotted around London) â" and a consultancy arm of the business, there is also the Drink Factory lab, the equivalent of the Fat Duck development kitchen, where his centrifugal machines epitomise a high-tech approach to extracting flavours. âThat place just happened naturally,â he says. âIt was a crap blog at first â" me just writing about stuff. Early on I realised I didnât just want to create the same drinks, so the blog was me asking how can I bring in different influences. I started having conversations with different people and it changed the way I approach things. Soon I needed equipment to try all these new things that people were suggesting.â
Arguably the biggest new thing in either his or Cameronâs career thus far â" Gazelle â" is just around the corner. Are they nervous? âNo! Although why does everyone keep asking me that?â laughs Conigliaro. Well, itâs Mayfair, new ground, their first restaurant, I explain. Itâs only natural to be nervous. âObviously Iâm a bit nervous, because no one ever knows 100% whatâs going to happen,â concedes Cameron. âBut then again, I know the food tastes good, and I know what weâre doing is going to be good. So we just have to trust the people to understand that and theyâll come.â
Gazelle
48 Albemarle Street, London W1S 4DH Covers restaurant: 40; bar: 60
Average spend £75 before drinks
Example dishes â¢Â Halibut, orange, elderflower
â¢Â Pigsâ tails, Manhattan
â¢Â Monkfish, burnt seeds
â¢Â Sesame, mango, pink pepper
Example cocktails
â¢Â Babydoll: rum, rhubarb liqueur, lemon, egg white
â¢Â Dreaming of salmon: whisky, plum shrub
â¢Â Twinkle: elderflower, Perrier Jouët, vodka, lemon twist
Tony Conigliaro
Conigliaro first stepped behind a bar 20 years ago when he was an art graduate in need of money to fund his studio. After being trained by renowned bartender Dick Bradsell â" who many credit with first transforming the London cocktail scene with his eponymous bar at Oliver Peytonâs Atlantic Bar and Grill â" Conigliaro set up his group the Drink Factory in 2007.
He opened his first bar, 69 Colebrooke Row, in Londonâs Islington in 2009, followed by bars at both Zetter Townhouses in 2011, before going on to open Sohoâs Bar Termini in 2015, a bijou espresso and negroni joint that took inspiration from Italian train terminals of the 1960s.
In 2017, he joined forces with Rob Roy Cameron to open bar Untitled in Dalston. Gazelle will be the pairâs second collaboration.
Rob Roy Cameron
Born in Botswana to Scottish and South African parents, chef Rob Roy Cameron studied and worked in photography before making his foray into hospitality at his mumâs pizza restaurant.
Stints on the pastry section of the Landau in London followed before he chanced it all and moved to Barcelona with barely a word of Spanish.
After coming under the wing of chef Albert Adrià , he quickly rose to head chef at Adrià âs Barcelona restaurants 41 Degrees and Hoja Santa via a season at El Bulli. His connection with the Adrià brothers first introduced him to Conigliaro at the Drink Factory, before the pair worked together on Untitled and now Gazelle.