Accor signs Proark portfolio

AccorHotels has signed a portfolio of six hotels under a hotel management agreement with Danish real estate property group Proark.

£15m will be invested across the portfolio and each hotel will undergo extensive refurbishment as they are rebranded from Park Inn to Accor's midscale Mercure brand.

The properties, located in Bedford, Cardiff, Harlow, Nottingham, Telford and Birmingham and with a total of 864 rooms between them, are set to open individually between Q2 2019 and Q4 2020. AccorHotels has more than 790 Mercure-branded hotels in 63 countries.

Philip Lassman, vice president of development, AccorHotels UK & Ireland, said: "AccorHotels has seen a strong growth in the UK in both new management contracts and franchise agreements over the past year. We expect this growth to continue as hotel owners, operators and management companies continue to see the benefits of partnering with international brands to reach, attract and retain the loyalty of guests, with a progressive hospitality group that can provide the very best and latest services to maximise profitability."

Thomas Dubaere, chief operating officer of AccorHotels Northern Europe, added: "We are delighted to be partnering with Proark for these six hotels. The Mercure brand is an ideal choice for this portfolio as its flexibility allows us to take a tailored approach to fit each particular hotel. This is important to enable owners to generate more revenue per square metre"

Michael Brag, chairman of Proark, added: "The Mercure brand is recognised by guests from all over the world. It is known for its high standards and quality, making it an easy choice for us when choosing to reposition the six hotels we have just acquired in UK. We are excited about this new partnership with AccorHotels and look forward to it growing as we develop our hotel portfolio."

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