Accor to open two UK properties under ibis brands

Accor has signed two new UK hotels under its ibis and ibis Styles brands.

An 81-bedroom ibis Styles hotel is under construction in Burton-Upon-Trent, expected to open in the second half of 2024 under a franchise agreement with FirstInn Ventures.

An ibis hotel will open in Coleraine, following the rebranding of a former Premier Inn. The 49-bedroom hotel owned by franchisee Andras House is expected to open in early 2024.

Philip Lassman, vice president development, Accor Northern Europe said: “We continue to see positive momentum in the growth of our ibis family of brands within the UK, highlighting the continued appeal of our economy brands. ibis brands remain the European market leader in economy segment and in the challenging macro-environment the strength of the brands in the market is rightly appealing to investors. We look forward to the future success of these hotels and the continued growth of our ibis brands portfolio in the UK and internationally.”

The signings take Accor’s ibis portfolio in the UK to 119 hotels, 64 of which are under its ibis brand, 33 are ibis budget hotels and 22 are ibis Styles hotels.

In June global hotel giant, Accor, which also owns the Raffles, Fairmont and Mercure brands and a controlling stake in Ennismore, reported net profit hit €402m in 2022, up from €85m in 2021.